全国2005年1月高等教育自学考试
电子商务英语试题
课程代码：00888
一、请根据给出的汉语词义写出对应的英语词。该词的首字母已给出(每小题0.5分，共10分)
1
不可避免的adj.
i______
2
可获利的；赚钱的adj.
p______
3
平行的；类似的adj.
p______
4
必要的；基本的a.
e______
5
本国的；国内的adj.
d______
6
本质；精华n.
e______
7
产生；让步v.
y______
8
产生v.
g______
9
关键词
k______
10
协调；调节v.
c______
11
厌烦的；乏味的adj.
t______
12
合同；契约n.
c______
13
同样地adv.
s______
14
回顾；检查v.
r______
15
因此adv.
a______
16
地平线n.
h______
17
多产的adj.
p______
18
收获；收割v.
r______
19
有经验的adj.
e______
20
自动的adj.
a______
二、请写出下列英语单词或术语的汉语意义(每小题0.5分，共10分)
1
distribution channel
______
2
cataloger
______
3
centralized system
______
4
chief technology officer(CTO)
______
5
consumer market
______
6
credit card
______
7
local store pricing
______
8
lost sales
______
9
mail-order operation
______
10
mail-order pricing
______
11
market niche
______
12
cash register
______
13
new customer paths
______
14
node
______
15
backorder
______
16
business reengineering
______
17
business-to-business barter
______
18
business-to-consumer(B2C)
______
19
buy-in
______
20
back-end integration
______
三、根据英语句子的意思，请用括号内词的适当形式填空(每小题1分，共10分)
1.Her job was to take care of the ______(wound) soldier.
2.Her latest film has ______(generate) a lot of interest.
3.I am afraid the blistering heat is not ______(sustain) to me.
4.I had the ______(distinctly) impression that I was being watched.
5.I thought you ______(handle) that little incident most professionally.
6.In a poor country, owning a bicycle is a sign of ______(compare) wealth.
7.Institutions financing the project while going through the business plan will be very ______(interest) in knowing how the company is going to beat the competition.
8.It is difficult to estimate the exact cost due to so many ______(variable).
9.It is important to ensure the ______(enforceable) of e-business transactions wherever and whenever disputes arise.
10.It is reasonable to predict that a new strategy ______(require) to deal with the changing market.
四、根据英语句子的意思，从每一句下面的A，B，C，D中选择正确的语言搭配(每小题1分，共20分)
1. Prior ______ his departure, he addressed a letter to his daughter.
A. to B. of
C. in D. from
2. The children ______ against each other to win yearly scholarship.
A. contest B. fight
C. rival D. enhance
3. When I last saw Mary she ______ to her next class on the other side of the campus and did not have time to talk.
A. hurried B. was hurrying
C. had hurried D. has hurried
4. Next time I ______ there, I’ll ask them about it.
A. will go B. have gone
C. am going D. go
5. The young madam was ______ to discover that she was being watched.
A. disconcerted B. disappointed
C. dishonored D. dissatisfying
6. We ______ the shops and the post office as soon as we moved into the town.
A. determined B. located
C. specified D. settled
7. People just ______ their rubbish over the wall.
A. rolled B. swayed
C. shaped D. threw
8. Having the highest marks in his class,______.
A. the college offered him a scholarship.
B. he was offered a scholarship by the college.
C. a scholarship was offered him by the college
D. a college scholarship was offered to him.
9. Why do you object to ______ the direction?
A. following B. follow
C. have followed D. have been followed
10. They ______ the game because of rain.
A. deserted B. abandoned
C. left D. departed
11. In the 19th century industry ______ towards the north of England.
A. tended B. gravitated
C. intended D. inclined
12. ______ some of the suggestions prove of value to you as well.
A. Could B. Can
C. Might D. May
13. Before we commence again, let me give you a word or two of advice,_____?
A. shall I B. don’t I
C. will you D. won’t you
14. I wish to talk with you in private,______?
A. do I B. shall I
C. can I D. may I
15. People will not believe a person who always ______.
A. magnifies B. enlarges
C. broadens D. exaggerates
16. The reserch project has only been under way for three months,so it’s too early to ______ its success.
A. figure B. consider
C. rate D. evaluate
17. If the United States had not entered the Second World War, probably the 1940 unemployment rate of 14% ______ still further.
A. would rise B. rose
C. would have risen D. had risen
18. We wouldn’t lose courage even if we ______ again.
A. were to fail B. would fail
C. fail D. have failed
19. John wants to see me today, but I would rather he ______ tomorrow than today.
A. came B. had come
C. would come D. sould come
20. After his troubles, he’s now in ______ comfort.
A. relative B. constant
C. relevant D. fair
五、完形填空(共20分)
Ⅰ.从所提供的四个选项中选择一个最佳答案填空。(每小题0.5分，共10分)
Paul and his sister, Susan, excitedly ___1___ out their sleeping bags on the floor of the tent. This was ___2___ to be their first campout. It ___3___ the entire afternoon gathering the ___4___ they would need.
Susan brought a radio ___5___ they could listen to the weather reports. She planned to dig a ditch ___6___ the tent to keep it from flooding. And both of them had two sets of ___7___ clothes just in case they got wet or dirty.
Paul insisted that ___8___ each had to have a flashlight. He pointed out that they would need them to keep ___9___ from tripping ___10___ the roots of trees if they had to ___11___ the tent in the middle of the night.
It was Susan ___12___ thought of bringing whistles for ___13___ of them. She was ___14___ sure that they could make enough ___15___ with the whistles ___16___ scare off any wild animals that might wander into ___17___ camp. And of that ___18___ work, the whistles could be heard far enough away to call ___19___ help. The whistles could also be used to help them find each other if they became ___20___.
1.A.turned B.rolled C.took D.sorted
2.A.thought B.supposed C.going D.made
3.A.took B.spent C.had taken D.had spent
4.A.supply B.supplies C.supplement D.supplements
5.A.that B.and C.so D.as
6.A.for B.by C.near D.around
7.A.more B.additional C.surplus D.extra
8.A.them B.they C.we D.he
9.A.them B.themselves C.we D.he
10.A.on B.up C.over D.／
11.A.make B.let C.leave D.build
12.A.that B.who C.what D.which
13.A.all B.every C.both D.most
14.A.pretty B.prettily C.not D.never
15.A.sound B.noise C.voice D.music
16.A.which B.that C.to D.of
17.A.the B.its C.his D.their
18.A.did B.did not C.would D.would not
19.A.to B.and C.their D.for
20.A.lost B.losing C.separated D.separating
Ⅱ.在下列课文片段中填入遗漏的词。(每小题1分，共10分)
When selling products online and shipping them sight-unseen, a certain ___1___ of returns is inevitable. In fact, they’re also inevitable at brick-and-mortar stores,___2___ a customer can touch, feel, smell and try on the merchandise ___3___ making a selection. At Sky Mall Inc, product returns are anticipated and ___4___ with ease. The company, which has eight years of merchandising experience ___5___ selling premium merchandise from participating merchants via catalog and online,___6___ proven itself through effective and simple ordering, fulfillment, customer service ___7___ returns.“We built a successful business on those practices before taking our products ___8___ the Internet,”says Robert M.Worsely, president and CEO. In every printed catalog and on its Web site, Sky Mall guarantees ___9___ customer satisfaction with a 60-day “no questions asked” return policy combined ___10___ a best-price guarantee.
六、阅读下列短文，从A、B、C、D四个选项中选出一个最佳答案。(每小题1分，共10分)
The year 2000 has been tough for online retailers. Changes in the market have driven many sites out of business, and many others are only barely surviving. The holidays, promising greatly increased sales, offer hope for many e-commerce sites. The good news for retailers is that the holiday market will grow; this year’s holiday sales are predicted to be 66% higher than last year’s.
In a year when over half the U.S. population has access to the Internet, e-commerce sites can expect dramatic increases in site traffic before the holidays. Forrester Research predicts $10 billion in holiday revenues, and Jupiter forecasts the U.S. holiday market as $12 billion. Gartner Group predicts $10.7 billion in North American holiday sales and worldwide sales of $19.5 billion.
While revenue estimates vary, it’s clear that Holiday 2000 will be big for e-commerce. Customers will shop online this holiday season for convenience; by shopping online, customers avoid crowds, transportation hassles, and inconvenient store hours. One customer commented in our tests that she would shop online “to avoid the hassle of going to different stores.”
Despite the eager shoppers and the predictions of a big holiday season, there is bad news for online retailers: the e-commerce industry is losing billions of dollars in potential sales. Shoppers want to purchase online, but many sites make it too hard to buy.
To gain the most from the holiday season, sites must pursue a simple strategy: improve the customer experience. Improving the customer experience can yield an additional $8 billion in North American sales, and $14 billion in worldwide online sales this holiday season.
According to Gartner Group projections, worldwide online revenues for the holiday season will be $19.5 billion.
In our consumer tests of major sites across key holiday categories, we found that 43% of buying attempts failed. These findings suggest that the $19.5 billion represent only 57% of potential sales this holiday season.
Lost sales due to poor customer experience thus total more than $14 billion:·$34.2 billion－$19.5 billion=$14.7 billion.
It is worth noting that our $14 billion does not include future losses due to poor experience this holiday season. Millions of consumers will shop online for the first time this holiday season. If they have a good experience, they are likely to continue shopping on their favorite sites in the future. If they have a bad experience, they will likely never return to the sites where they were unable to buy(if indeed they return to shop online at all).The actual losses due to poor customer experience may thus be significantly higher than our $14 billion estimate.
In our tests, problems with the checkout process were the greatest cause of failed purchase attempts. More than 40% of failures were due to difficulty with checkout. Customers had found a product they wanted, added it to their cart and decided to place an order. They were ready to buy and wanted to pay. Unfortunately, the checkout process was too difficult and made it impossible for them to buy.
There were several different types of problems that arose in the checkout process.The most important lesson is that poor checkout experience will cost the industry billions in holiday sales.
1.Compared with last year’s holiday sales, this year’s will be ______.
A. lower B. twice lower
C. higher D. twice higher
2.Forrester Research, Jupiter and Gartner Group all suggest that in 2000 ______.
A. holiday sales for e-commerce sites in every part of the world will increase a lot
B. holiday sales for e-commerce sites in every part of the world will decrease a lot
C. holiday sales for e-commerce sites in some parts of the world will increase a lot
D. holiday sales for e-commerce sites in some parts of the world will decrease a lot
3.By shopping online, people can avoid ______.
A. traffic jams B. crowds
C. getting up early D. both A and B
4.It is implied by the author that ______.
A. it is difficult to buy things on some sites
B. it is difficult to buy things on all sites
C. it is easy to buy things on all sites
D. it is easy to buy things on few sites
5.If sites made it easier to shop and buy, sites’ actual income would ______.
A. be the same B. decrease a lot
C. increase a little D. increase a lot
6.The e-commerce industry is losing much money in potential sales because ______.
A. people are not familiar with many sites
B. about half of the buying attempts fail
C. many people don’t have the access to the Internet
D. there is too much competition from traditional business
7.e-commerce sites can earn more money from the holiday season by _______.
A. improving the customer experience
B. forming valid identification
C. advertising widely
D. providing more content
8.Problems with ______ were the chief cause of failed buying attempts.
A. electronic signature B. the checkin process
C. the checkout process D. registration
9.What attitude does the author hold when describing the sites’ loss of revenue?
A. Emotional B. Objective
C. Critical D. Pessimistic
10.Which of the following techniques is most used in the text?
A. Exemplification B. Definition
C. Comparison D. Contrast
七、英译汉(阅读下面的短文，然后将划线的句子翻译成汉语。每小题2分，共10分)
Making the transition to e-business can be daunting.(1)There is so much to do, so many questions to answer, so many possibilities to explore. How do you know where to start?
When you begin planning an e-business, the most important thing to remember is that you shouldn’t try to do everything at once. Biting off more than you and your team can effectively handle can be as big a problem as doing nothing.(2)Focus your initial e-business efforts on those areas that can most immediately gain from the investment. This lets you pick a targeted starting point, with clear goals and boundaries, so you can build the foundation from which other e-business initiatives will flow.
(3)Intel took this advice to heart when it began planning the Intel(r) e-business Web site. Rather than attempting to remake the entire Intel business infrastructure—a truly daunting task for a global corporation with over 65,000 employees—the company focused on its direct customers, including OEMs and distributors.(4)The idea was to focus on customers who already had a relationship through Intel field sales and customer support, and find ways to improve that relationship through the Internet.
(5)“We picked one thing we could build very quickly and deploy to our customers,”says Sandra Morris, director of Intel’s Internet Marketing & e-Commerce.
八、汉译英(请把下列汉语句子翻译成英语，每小题2分，共10分)
1.我们要事先准备所有申请材料。(in advance)
2.你需要确定顾客为何需要你的某种电脑和你的电脑怎样才能满足那种需求。(meet the need)
3.英特网可以直接让人得到信息、产品和服务，这就省掉了中间商，还会引起经济萎缩。
(economic deflation)
4.我们讨论企业的产品和服务以及行业和英特网的信息。(along with)
5.那将给你以极大的竞争优势。(advantage)
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